For whatever reason, independent researchers and journalists are being frowned upon by some from our side for making money.
New York City has a very bad rat problem. Socialism has destroyed Venezuela. Let's get the two together.
Academia is a breeding ground for anti-capitalism and anti-Americanism, so it's nice to see when an academic can help a small business. In this case, the academic actually has knowledge in biochemistry, and was willing to help a small brewery solve a costly problem. In the end, the economy benefited.